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Your competitors are reacting to trends. What if you could predict the next sponsor?

AI sponsorship intelligence that surfaces the brands about to sponsor, six months before anyone else can pitch.

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Trusted by

Top European agencies and clubs winning the sponsorship hunt

Burnley
Spodeal
SRFC
SMG
Paris Basket
Shifters

We use LeadSponsor's AI brand analysis every day. It has become a valuable part of our business development process, allowing us to identify at speed the emerging brands across the world with the growth, ambition and budget to invest in sports sponsorship.

Stephen Pearson
Stephen Pearson
Founder & CEO of SMG

Using LeadSponsor every day keeps us on top of market opportunities and of the shifts and trends across the esport ecosystem. What we appreciate most: the product moves fast and our feedback is genuinely taken on board. You can feel a real drive to build a useful tool, close to what sales teams actually need.

Julio Mestres
Julio Mestres
Senior Partnership Manager, Shifters
How it works

The biggest databases for sports sponsorship experts, analysed by AI daily

World wide web
Press articles
Global news
Local news
Clubs website
Instagram posts
LinkedIn posts
2

AI analysis, triage & predictive algorithms

Every incoming signal is deduplicated, scored for relevance, classified, and routed into the right database.

3
Databases
Market signals
4
Your sponsorship brain

Your sponsorship brain, built by LeadSponsor AI through your daily usage

It builds a brain around every club — mapping active and past sponsors, strategy and live activity — to personalise your recommendations, leads, market-trend analysis and brand-opportunity reports, daily.

5
Analysis & reports for youGenerated by LeadSponsor AI

LeadSponsor databases allow AI to generate in-depth reports on market trends & brand opportunities for you

Get free market analysis reportRead all use cases
◆ Case study · March 2026

How you could have predicted Harvey × PSG six months early.

Every public signal emitted before the announcement, plotted on a timeline: funding rounds, strategic ticket, EMEA hire, Paris office opening. The real trigger isn't a sport rumour · it's a financial press release that flew under every sponsorship database's radar. Six months of lead time, built one signal at a time.

Jul 2024

Harvey raised a $100M Series C at a $1.5B valuation.

Feb–Jun 2025

Harvey raised $600M across its Series D and E, lifting its valuation from $3B to $5B (Sequoia, Kleiner Perkins, Coatue).

Aug 2025

Harvey crossed $100M in annual recurring revenue.

Oct 2025Key signal

Harvey secured a strategic ticket from EQT Growth, with €50M earmarked for international expansion.

Dec 2025

Harvey raised a $160M Series F at an $8B valuation, led by a16z.

Jan 2026Key signal

Harvey opened a Paris office for Q2 and hired an ex-Canva VP to lead EMEA.

25 Mar 2026

Harvey raised a $200M Series G at an $11B valuation (GIC, Sequoia).

31 Mar 2026

Harvey was announced as PSG's Official Legal AI Partner.

◆ The takeaway

The signal that opened the window wasn't a sport announcement · it was a financial press release. A €50M ticket from a European fund explicitly tagged for international expansion. No sponsorship database tracks this. We do.

◆ Every single day

New Harveys are born every single day.

A late-stage round. An IPO filing. A new Paris office. A CMO joining. A €4M metro campaign. A product launch in 12 countries. A net-zero pledge. A cross-border acquisition. A banking licence cleared. Every single day, a European brand crosses the threshold that makes it tomorrow's sponsor. We see them all.

GlovoGlovoFormula 1Formula 196%
AdyenAdyenNBANBA88%
PersonioPersonioReal MadridReal Madrid91%
OVHcloudOVHcloudPSGPSG94%
AircallAircallPremier LeaguePremier League85%
LedgerLedgerBundesligaBundesliga89%
PayfitPayfitWimbledonWimbledon93%
BlaBlaCarBlaBlaCarTour de FranceTour de France82%
WiseWiseFC BayernFC Bayern90%
WoltWoltAll BlacksAll Blacks95%
N26N26Stade RennaisStade Rennais87%
GlovoGlovoFormula 1Formula 196%
AdyenAdyenNBANBA88%
PersonioPersonioReal MadridReal Madrid91%
OVHcloudOVHcloudPSGPSG94%
AircallAircallPremier LeaguePremier League85%
LedgerLedgerBundesligaBundesliga89%
PayfitPayfitWimbledonWimbledon93%
BlaBlaCarBlaBlaCarTour de FranceTour de France82%
WiseWiseFC BayernFC Bayern90%
WoltWoltAll BlacksAll Blacks95%
N26N26Stade RennaisStade Rennais87%

Find the ones that match your club, before your competitors.

Bonus · Find people

Find an opportunity. Get the 3 people who decide.

One click on any brand. We surface the three sponsorship-relevant decision-makers · names, roles, verified emails · and push them to your CRM.

Try it · click a brand:

Top 3 decision makers · Harvey
Verified
HubSpotSalesforcePipedriveZohoAttio
LeadSponsor MCPClaudeChatGPTCopilot

Access LeadSponsor sponsorship intelligence from your own AI assistant

The LeadSponsor MCP server lets AI assistants like Claude, ChatGPT and Copilot query live sponsorship intelligence on demand. Rights holders and agencies can generate custom reports, run sponsorship audits, get brand recommendations and search the people, brands and deals databases — directly from their chatbot, with no new tool to learn.

Generate custom reportsMarket & brand reports
Run sponsorship auditsAny property or brand
Get AI recommendationsRanked by buying intent
Search full databasesAll your subscription databases
Read the MCP documentation
Blog

Sponsorship intelligence insights for rights holders and agencies

PlaybookSignals

How to lock in a sponsor before your competitors do

The brands worth signing announce themselves months early: a round, a licence, a new market. Here is how to read those signals and reach them first.

Clément Authier
Clément Authier
Oct 2026
6 min read
PlaybookAI

Using AI to spot sponsors before anyone else

Manually tracking every brand's moves does not scale. AI reads the whole market every day, scores the brands that fit you, and flags them while the window is open.

Clément Authier
Clément Authier
Oct 2026
5 min read
Across every sport

Sponsorship is what keeps the show running.

Title sponsor pool 2025
Formula 1
Formula 1
$2.4B/yr
Jersey & arena rights
NBA
NBA
$1.6B/yr
Front-of-shirt deals
Premier League
Premier League
£1.1B/yr
Club commercial revenue
La Liga
La Liga
€720M/yr
Top partner programme
Olympics
Olympics
$3B/cycle
Team & jersey sponsorship
Tour de France
Tour de France
€180M
LeadSponsor
Built for rights holders that move first.
Real MadridManchester UnitedFC BarcelonaFulham FCChicago CubsUS OpenRoland GarrosWimbledon
Real MadridManchester UnitedFC BarcelonaFulham FCChicago CubsUS OpenRoland GarrosWimbledon
Real MadridManchester UnitedFC BarcelonaFulham FCChicago CubsUS OpenRoland GarrosWimbledon
Real MadridManchester UnitedFC BarcelonaFulham FCChicago CubsUS OpenRoland GarrosWimbledon

Sponsorship intelligence software for rights holders

TL;DR

LeadSponsor is sponsorship intelligence software. It analyses market signals, sports-business news and entity databases with AI every day, so rights holders find their next sponsor before competitors can pitch.

What is sponsorship intelligence software?

Sponsorship intelligence software continuously ingests brand signals, deals and market news, then uses AI to rank which companies are most likely to sponsor next. LeadSponsor centralises this into a single workspace.

Frequently asked questions