LeadSponsor documentation: API, data model and MCP setup
TL;DR
LeadSponsor documentation explains the data model (signals, deals, entities, people), how databases are scoped by localisation, and how to connect LeadSponsor as an MCP server to AI assistants.
How the LeadSponsor data model works
Four database families feed every answer.
- Market signals databases
- Sports-business news databases (deals, values, end dates)
- Entities databases (brands, rightholders, events, athletes)
- People database (decision level, phone, email)
Connecting via MCP
Add LeadSponsor as an MCP server so your assistant can query live data and generate bespoke reports grounded in it.