Blog
Playbooks on sponsorship intelligence and AI search
Practical, data-backed pieces for rights holders and agencies: how to read market signals, use AI, and reach the right brands first.
PlaybookSignals
How to lock in a sponsor before your competitors do
The brands worth signing announce themselves months early: a round, a licence, a new market. Here is how to read those signals and reach them first.
Clément Authier
Oct 2026
6 min read
PlaybookAI
Using AI to spot sponsors before anyone else
Manually tracking every brand's moves does not scale. AI reads the whole market every day, scores the brands that fit you, and flags them while the window is open.
Clément Authier
Oct 2026
5 min read
PlaybookAI
How AI is changing sponsorship sales
From guesswork to signal: how rights holders and agencies are rebuilding their outbound around live market intelligence instead of cold lists.
Clément Authier
Sep 2026
6 min read
GuideStrategy
What makes a brand a good sponsorship fit
Budget, timing and intent: the three things that actually decide whether a brand will say yes, and how to read them before your competitors do.
Clément Authier
Sep 2026
5 min read